CIO Social Media White Papers

White Paper: The Evolving Opportunities of Social Media	White Paper: Digital/Social Media Trends Among Women
White Paper: How Social Media Creates Empowered Customers	White Paper: Social Media and the Future of Selling

The 16 Rules of Social Media Optimization.	Understanding Personality in Social Media and Online Communities.
Social Media Marketing At The Largest Brands in the World.	Social Media Meets Business Intelligence:

2011 Mobile Marketing Playbook

Is this the Year of Mobile? For over a decade this proclamation has turned out to be premature, giving marketers ample reason to be skeptical. The difference looking forward to 2011 is that this is the first time that consumer behavior and mobile platforms have reached sufficient scale for mobile to move beyond an emerging media tactic for mainstream marketers.

Mobile is finally experiencing its tipping point as one of the critical components of the digital marketing landscape, much like search marketing experienced in the early 2000s and social marketing during the past few years. Nielsen reports that within a year, smartphone adoption will exceed the adoption of simpler, feature phones. We.re coming to a point where the majority of phones . and consumers . will have Internet connectivity wherever they go.

Mobile is perhaps one of the most exciting and revolutionary forms of media to flourish over the last decade, as it builds exponentially on the groundbreaking changes brought on by search and social. While the PC Internet is completely divorced from the physical world, mobile breaks down these walls and brings the power of the Internet into the real world in real time.

Inside:

1.  New Mobile Advertising Strategies and Techniques.
2.   SMS and Mobile Marketing.
3.   Social Media and Mobile Marketing Trends.
4.   Mobile Computing and the Enhanced Retail Experience.
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